BIG NAMES. BIG DEMOS. BIG WEEKEND.
Brands that matter, the anglers you follow, and a weekend built for getting hands-on. Whether you're here to learn, shop, or just soak it all in, this is the one you don't want to miss.
Browse. Try. Buy. Bag a bargain.
This is what you came for. Row after row of the UK's biggest tackle brands, independent retailers and specialist suppliers, all under one roof, all ready to deal.
Get your hands on kit before you buy, talk directly to the people who designed it, and pick up show-exclusive deals and bundle offers you won't find online or on the high street. It's the one weekend a year where the whole tackle trade comes to you.
Carp, Coarse, Match, Fly, Predator, Sea and a General & Lifestyle zone. See the full show layout and every discipline.
The programme moments and dedicated areas across the weekend, beyond the tackle stands.

Straight-up fishing chat.
Leading anglers, creators and industry voices in honest, no-nonsense conversation on the main stage. Full line-up to follow.

The names behind the sport, in person.
Meet the anglers you watch, the pros you follow, and the personalities who shape modern angling. Line-up to follow.

Watch, learn, try.
Hands-on demonstrations from working anglers across every discipline. Rigs, knots, tactics, the practical stuff, done live.

What's under your scratch?
Instant-win prizes all weekend. Pick up a ticket, scratch the panel, see if you've hit a winner on the spot. Limited to 250 tickets a day.
See the Prizes →
Rods in hand, sky above.
Have-a-go casting with instructors on hand. Try a fly rod, feel the rhythm, get proper guidance from the anglers who know.

For the VIP ticket holders.
A weekend-worthy bag of gear, samples, vouchers and exclusives from confirmed HOOKED! partner brands. Full contents revealed closer to the show.

Your first cast starts here.
A welcoming corner of the show for families, newcomers and children. Turn up, have a go, and leave knowing what comes next.

The heart of UK angling.
A celebration of the clubs, volunteers and communities that keep the sport alive. Trophies, history, and the people who make it all happen.

Turn your passion into a profession.
From tackle design to fishery management, coaching to conservation. Discover the pathways, find out what's out there.
Where to eat, drink and take a breather.
The festival pub. Cold drinks, warm atmosphere, and plenty of fishing chat.
Inside the main hall · Opening hours to be confirmed
A selection of food vans serving hot food across both days. Refuel, reset, and talk fishing.
Outdoors near the main entrance · Opening hours to be confirmed
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