The national fishing show the UK has been waiting for, and two days of people, stories and access for editorial, broadcast and creators.
Applications open 1 May 2027 and close 1 September 2027. Register now and we'll send you the form the day it opens.
HOOKED! National 2027
PRESSAngling is one of Britain's biggest participation sports, with 2.5 million anglers and deep cultural roots across coarse, game and sea. HOOKED! National is the first all-discipline national event built to reflect that.
The show is built around three things. That means people, stories and impact, not just products on stands.
Themes that consistently resonate with public-interest and broadcast media.
Angling as a tool for mental health, outdoor engagement and community connection.
From coaching and fisheries management to marine technology and outdoor industries.
Youth programmes, disability-inclusive fishing and urban access.
Responsible angling, water quality, habitat protection and education.
A cross-section of modern Britain united by a shared outdoor pastime.
Why people engage with angling, and what they want from events.
54%
say discovering new brands, ideas and innovations is a key reason they attend fishing events
60%
are most engaged by talks, live demonstrations and interactive features
92%
actively support growing junior and beginner participation in fishing
HOOKED! National consumer polls, 500+ UK anglers across all disciplines.
Figures are projections based on venue capacity and comparable national events.
Open to professionals and creators covering the cultural, environmental, social and sporting impact of angling in the UK.
Journalists, editors, bloggers and media photographers with active assignments.
With an active, relevant audience and a demonstrable interest in angling, conservation or the outdoors.
Radio, television, streaming and digital video crews.
Youth participation, inclusion, environmental protection, accessibility and grassroots sport.
Working on behalf of an exhibitor. Maximum two passes per agency per client.
Accreditation is granted at the discretion of the organisers and may be limited by capacity, access requirements or operational considerations.
Photography is permitted in all public areas. Filming is permitted, subject to operational requirements.
Advance approval is required for crews larger than two people, drone use, and specialist or intrusive equipment.
All accredited media must credit HOOKED! National 2027.
Photographing or filming children is covered by our Safeguarding Policy. Please read it before the show.
Editorial and broadcast-ready stories across sport, wellbeing, environment, education and community life.
Accredited media can request access to guest anglers and speakers, community and conservation organisations, exhibitors and innovators, and the organisers and partners. Please send interview requests in advance where possible.
Applications open 1 May 2027 and close 1 September 2027. Register your interest now and you'll be first to receive the form.
Register press interestPlease submit a separate application for each individual.
