The national fishing show the UK has been waiting for.
16-20k+ Expected Visitors
Projected Visitors
Disciplines Under One Roof
Stage for Your Brand
Most angling events reach the same audience every year. HOOKED! National is built to reach a new one. This is the UK’s flagship all-discipline angling event: the first national show designed to grow the sport as well as serve it.
Yes, you’ll meet the anglers who buy, the retailers who stock, and the creators who shape the market. But you’ll also reach the people the industry has spent too long overlooking: newcomers, families, lapsed anglers, and the next generation of customers. That’s the audience that grows your market. And it’s the audience HOOKED! is built to deliver.
Product launches. Retail sell-through. Brand loyalty. Long-term investment in the sport. HOOKED! National is the flagship platform built to deliver all four. One weekend. Six disciplines. The full industry under one roof, and a national audience that includes the customers you already have and the customers angling needs next.
Thousands of anglers across all disciplines, actively seeking product knowledge, ideas, and innovation.
Introduce new products, technologies, and ranges in an environment designed for explanation, demonstration, and discovery.
Live demos, feature zones, and talks that allow brands to show real-world performance, not just packaging.
Educated anglers make confident purchase decisions - driving long-term pull-through at retail beyond the show.
HOOKED! is built for the people responsible for growing angling brands in the UK – brand managers, marketing leads, sales directors, and retail buyers who need a single platform to reach the whole sport, not just one corner of it.
Understanding visitor intent helps us design an event that delivers real value for exhibitors, not just footfall, but engagement.
Visitors aren’t just browsing, they’re actively seeking new brands, engaging with demos and talks, and supporting initiatives that grow informed, long-term participation.
A festival built to drive engagement, sales, and brand loyalty
designed around each discipline
a chance to demonstrate products and educate
for longer dwell time, better engagement and education opportunity
that reflects well on every brand involved
driving attendance and awareness
HOOKED! is built around how anglers actually learn, engage, and buy, creating an environment where brands can demonstrate expertise, not just products.
Every exhibitor at HOOKED! National 2027 gets access to our exclusive trade-only Exhibitor Networking Lounge – a dedicated space away from the show floor where you can meet buyers, connect with suppliers, host contacts, and build the relationships that matter. Refreshments on tap all day!
Our headline visitor activation puts your product in winners' hands and your brand in front of every visitor walking the show. Two photo moments per brand with real anglers on your stand, plus product placement in the Prize Showcase all weekend.
Download the full Golden Ticket Brief to see what is included, what is required and how to add it to your stand application.
Download the Golden Ticket BriefWe’ve thought about the details that matter when you’re setting up and running a stand:
The event isn’t just about brands, it’s about real angling.
And that starts with clubs.
If your club supports participation, juniors, conservation, education, or simply does things the right way, this is your opportunity to be part of the national angling event.
The Angling Club Showcase gives clubs a space to raise their profile, attract new members, and share what makes them special.
THE UK’S NATIONAL FISHING EVENT
One sport. Every discipline. One national event.
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