HOOKED! National 2027 has been featured by Angling International, the trade title read across the global tackle industry. Published on 17 June 2026, the piece looks at the show from a trade and international-brand perspective.
Read the full feature on Angling International →
The article introduces HOOKED! National as the UK’s first all-discipline national angling event, bringing coarse, match, carp, predator, sea and fly fishing together under one roof at the Staffordshire County Showground on 18–19 September 2027. It sets out the show’s role as a national platform for the sport, built for newcomers and experienced anglers alike, and confirms the formal partnership with the Angling Trades Association (ATA), including a dedicated trade-only Exhibitor Lounge. As a spokesperson told the magazine, the new event has been “conceived specifically to fill that space”.
It also explores the show’s format, with brand activation spaces at the core of each zone and retail arranged around the perimeter, putting product education and live demonstration ahead of discount-driven retail.
Fittingly for an international readership, the feature highlights HOOKED! National as a gateway into the UK market for overseas brands. With more than two million anglers, the UK is one of Europe’s largest recreational fishing markets, and the show offers international brands a single national platform on which to build brand presence and put product in front of UK anglers directly, all within easy reach of a central location well served by the national motorway and rail network.
