THE NATIONAL FISHING SHOW THE UK HAS BEEN WAITING FOR.
SIX
Disciplines Under One Roof
ONE
National Weekend
THE FIRST
All-Discipline National Show
Most angling events reach the same audience every year. HOOKED! National is built to reach a new one. This is the UK's flagship all-discipline angling event: the first national show designed to grow the sport as well as serve it.
Yes, you'll meet the anglers who buy, the retailers who stock, and the creators who shape the market. But you'll also reach the people the industry has spent too long overlooking: newcomers, families, lapsed anglers, and the next generation of customers. That's the audience that grows your market. And it's the audience HOOKED! is built to deliver.
Product launches. Retail sell-through. Brand loyalty. Long-term investment in the sport. HOOKED! National is the flagship platform built to deliver all four. One weekend. Six disciplines. The full industry under one roof, and a national audience that includes the customers you already have and the customers angling needs next.
Anglers across all disciplines, actively seeking product knowledge, ideas, and innovation.
Introduce new products, technologies, and ranges in an environment designed for explanation, demonstration, and discovery.
Live demos, feature zones, and talks that allow brands to show real-world performance, not just packaging.
Educated anglers make confident purchase decisions, driving long-term pull-through at retail beyond the show.
Download the exhibitor pack for stand packages, pricing and full show information, or apply direct.
Two data sets showing who's registering and what they're actually looking for.
Registrants aren't picking a lane. On average each one follows 2.5 of our six discipline zones, and the crossover runs in every direction.
Take the Fly Zone: 92% of Fly registrants also follow at least one other discipline, with 73% following Sea or Predator and 65% following Coarse & Match. The angler you meet at a fly stand is buying across the show. Six zones under one roof is not six separate audiences. It is one audience with six sets of buying habits.
HOOKED! National registration data, August 2026.
Understanding visitor intent helps us design an event that delivers real value for exhibitors, not just footfall, but engagement.
Visitors aren't just browsing, they're actively seeking new brands, engaging with demos and talks, and supporting initiatives that grow informed, long-term participation.
HOOKED! National consumer polling, UK anglers across all disciplines. January 2026.
HOOKED! is built for brand managers, marketing leads, sales directors, and retail buyers who need a single platform to reach the whole sport, not just one corner of it.
HOOKED! is built around how anglers actually learn, engage, and buy, creating an environment where brands can demonstrate expertise, not just products.
Six zones designed around each discipline, so you're seen by the audience that matters to your brand.
A chance to demonstrate products and educate anglers face-to-face, not just show packaging.
Longer dwell time, better engagement and proper education opportunity across the weekend.
A show environment that reflects well on every brand involved, from first entry to last stand.
Driving attendance and awareness in the run up to the show and across every channel we own.
Longer dwell time, deeper engagement, an audience focused on learning and product understanding.
Every exhibitor at HOOKED! National 2027 gets access to our exclusive trade-only Exhibitor Networking Lounge, a dedicated space away from the show floor where you can meet buyers, connect with suppliers, host contacts, and build the relationships that matter. Refreshments on tap all day.
Find Out More →Our headline visitor activation puts your product in winners' hands and your brand in front of every visitor walking the show. Two photo moments per brand with real anglers on your stand, plus product placement in the Prize Showcase all weekend.
Download the Golden Ticket Brief →We've thought about the practical details for setting up and running a stand.
The event isn't just about brands, it's about real angling. And that starts with clubs.
If your club supports participation, juniors, conservation, education, or simply does things the right way, this is your opportunity to be part of the national angling event.
The Angling Club Showcase gives clubs a space to raise their profile, attract new members, and share what makes them special.
Yes. Early-bird rates are available for a limited time and offer reduced pricing on stand packages. Discounts are applied automatically while early registration is open.
Deposit: Upon booking confirmation and stand allocation, you'll receive your invoice for 20% of the stand cost via the exhibitor portal.
Balance: Balance invoices are issued 1st May 2027 with payment due 1st June 2027.
Each exhibitor package includes complimentary team badges and lanyards for your staff. Badges are ordered through the online exhibitor portal. 2 vehicle passes are also included for the Exhibitor Car Parks.
2 complimentary vehicle passes are included with your exhibitor package for convenient dedicated on-site exhibitor parking next to the exhibition halls. These can be ordered through your online exhibitor portal ahead of the event.
All exhibitor services, additional equipment, and materials can be ordered directly through your online exhibitor portal. Ordering deadlines are clearly listed within the portal to ensure timely delivery.
You'll receive login credentials for the online exhibitor portal once your stand is paid in full. This is your one-stop shop for managing all aspects of your exhibition including ordering vehicle passes, team badges, lanyards, stand services, and accessing all necessary forms and documentation.
Basic Exhibitor WiFi is included in stand packages, suitable for laptop, mobile, tablets and PDQ machines. If you need dedicated high-bandwidth for demos or live streaming, please request a hard-wired installation via Stand Services.
Yes, we can allocate storage space for exhibitors with large stands. This is ideal for keeping extra stock, promotional materials, or personal items secure during show hours. Please contact our exhibitor services team through the portal to discuss your storage requirements and availability.
Yes. The venue is secured throughout build-up, show days, and overnight, with professional security on-site.
Yes. Once you access the exhibitor portal you can create a detailed company profile. This profile will be featured in the official event program and website, helping attendees find and connect with you before and during the show.
We offer several ways to increase your visibility and engagement. All options can be found on the stand application form.
Get the full exhibitor pack for stand packages and pricing, or apply direct for stand allocation.
