HOOKED! National 2027

Show Highlights

BIG NAMES. BIG DEMOS. BIG WEEKEND.

Brands that matter, the anglers you follow, and a weekend built for getting hands-on. Whether you're here to learn, shop, or just soak it all in, this is the one you don't want to miss.

The Main Event

Shop the Show

Browse. Try. Buy. Bag a bargain.

This is what you came for. Row after row of the UK's biggest tackle brands, independent retailers and specialist suppliers, all under one roof, all ready to deal.

Get your hands on kit before you buy, talk directly to the people who designed it, and pick up show-exclusive deals and bundle offers you won't find online or on the high street. It's the one weekend a year where the whole tackle trade comes to you.

Six Zones Under One Roof

Carp, Coarse, Match, Fly, Predator, Sea and a General & Lifestyle zone. See the full show layout and every discipline.

Explore the Zones →

Show Features

The programme moments and dedicated areas across the weekend, beyond the tackle stands.

Reel Talk LIVE

Straight-up fishing chat.

Leading anglers, creators and industry voices in honest, no-nonsense conversation on the main stage. Full line-up to follow.

On The Bank Meet & Greet

The names behind the sport, in person.

Meet the anglers you watch, the pros you follow, and the personalities who shape modern angling. Line-up to follow.

Angling Skills Arena

Watch, learn, try.

Hands-on demonstrations from working anglers across every discipline. Rigs, knots, tactics, the practical stuff, done live.

The Golden Ticket Prize Grab

The Golden Ticket Prize Grab

What's under your scratch?

Instant-win prizes all weekend. Pick up a ticket, scratch the panel, see if you've hit a winner on the spot. Limited to 250 tickets a day.

See the Prizes →
Outdoor Casting Area

Outdoor Casting Area

Rods in hand, sky above.

Have-a-go casting with instructors on hand. Try a fly rod, feel the rhythm, get proper guidance from the anglers who know.

VIP Goody Bags

VIP Goody Bags

For the VIP ticket holders.

A weekend-worthy bag of gear, samples, vouchers and exclusives from confirmed HOOKED! partner brands. Full contents revealed closer to the show.

Beginners Bay

Your first cast starts here.

A welcoming corner of the show for families, newcomers and children. Turn up, have a go, and leave knowing what comes next.

Club Showcase

The heart of UK angling.

A celebration of the clubs, volunteers and communities that keep the sport alive. Trophies, history, and the people who make it all happen.

Careers Hub

Turn your passion into a profession.

From tackle design to fishery management, coaching to conservation. Discover the pathways, find out what's out there.

Around the Show

Where to eat, drink and take a breather.

Bingley Arms

The festival pub. Cold drinks, warm atmosphere, and plenty of fishing chat.

Inside the main hall · Opening hours to be confirmed

Food Court

A selection of food vans serving hot food across both days. Refuel, reset, and talk fishing.

Outdoors near the main entrance · Opening hours to be confirmed

Brand, Retailer or Fishery?

Applications are now open for HOOKED! National 2027, Staffordshire County Showground, 18–19 September.

Book Your Stand