Everything around the sport. Everyone welcome to it.
Not every visitor comes to HOOKED! for the tackle. This zone brings together the outdoor lifestyle brands, apparel makers, camping and vehicle specialists, and independent makers, artists and publishers that make the wider outdoor life what it is. It's also where anyone new to angling finds a friendly hello, expert advice, and the confidence to take that first cast. Whether you're kitting out the outdoor life or discovering the sport for the first time, this is the zone to explore.
Apparel, technical clothing, footwear and gear for the anglers who live the outdoor life beyond the bank.
Kit and gear for the anglers who make a proper trip of it, from short breaks to long weekends.
Angling books, magazines, wildlife photography, prints and independent makers with a story worth telling.
First-cast support, beginner activities and friendly advice for anyone discovering the sport for the first time.
Talks and Q&As across every discipline. Full speaker line-up published in the run up to the show.
Anglers, broadcasters and personalities from across the sport. Line-up published in the run up to the show.
Live demonstrations across every discipline. Full session line-up published in the run up to the show.
Published soon. The full list of lifestyle brands and independent makers will be revealed in the build up to the show.
1 in 5 chance to win. 250 tickets a day. Instant-win prizes from every zone.
See the Prizes →Get every new zone reveal, speaker announcement and ticket update straight to your inbox.
Join the Mailing ListApplications are now open for HOOKED! National 2027, Staffordshire County Showground, 18 - 19 September.
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