Apply for a Stand at HOOKED! National 2027

Join the UK’s most exciting new national fishing event, bringing together brands, retailers, clubs, and anglers from across the country.

Complete the form below to apply for exhibition space and tell us what you’d like to bring to the show.

Our team will review your application and be in touch to discuss suitable stand options and availability.

Stands are allocated based on suitability, sector balance, and availability. Due to high demand, and limited stands per discipline, early applications are recommended.

18–19 September 2027

Staffordshire County Showground

Early Bird Offer: Book before October 2026 and receive 10% off your total order.
Your Details

If you book Shell Scheme, this will be the name displayed on your company nameboard.

Your Presence at HOOKED!

Tell us how you’re planning to use your space at the show. This helps us recommend the best stand size, location, and opportunities for your brand.

For example: launch new products, run live demos or tutorials, sell products directly, showcase your brand and build awareness, meet customers or community, capture leads or grow your audience.

The more detail you can give here, the better we can position your brand at the show.

Stand Requirements

Please select a stand type first to see available sizes and pricing.

Tick this to confirm your stand needs a power supply. It will be noted on your contract. Electrics are ordered separately through the Exhibitor Portal.

Power orders close 18 August 2027. Order through your online exhibitor portal.

Most exhibitors choose 2–3 promotional options to maximise their presence at the show.

A full-page advertisement in the official A5 event programme, distributed to all visitors. Ideal for maximum brand visibility and product promotion. Dimensions (A5 Full Page): 148mm (W) x 210mm (H) + 3mm bleed

11 available

A half-page advertisement in the official A5 event programme. A cost-effective way to promote your brand to all attendees. Dimensions (Half Page): 148mm (W) x 105mm (H) or 74mm (W) x 210mm (H)

5 available

A full-width strip advert at the foot of the page within the event programme, perfect for brand presence alongside editorial content. Dimensions (Quarter Page Strip): 128mm (W) x 52mm (H)

12 available

Mega Prize Draw Activation - Put your brand directly into visitors’ hands through our busy prize draw feature. With only 50 brands and strong winning odds (1 in 5), this area will drive consistent engagement throughout the day. Requirements: Provide 2 prizes (1 per day) Prizes will be displayed in the dedicated Prize Grab showcase area (minimum item value £75 recommended) Logistics: Winning tickets will include your company name and stand number Winners will collect prizes directly from your stand, increasing engagement and traffic and photo opportunities.

46 available

Include a flyer, voucher, or printed material in 500 VIP goody bags. Perfect for promotions, discount codes, or driving traffic to your stand or website.

7 available

Include your product directly in 500 VIP visitor goody bags. A powerful way to get your product into the hands of engaged attendees. Ideal for samples, small items, or branded merchandise.

18 available

Enhance your presence at HOOKED! by taking part in our curated programme of live sessions, hands-on experiences, and audience engagement opportunities.

SUBJECT TO APPROVAL. All sessions are curated to ensure quality, relevance, and value for visitors.

Duration: 40 minutes A live conversation stage where top anglers, brands, and innovators share insight, experience, and opinion. Sessions focus on tactics, kit choices, and real on-the-bank decision making. This is your opportunity to lead product storytelling in a format that builds authority, trust, and credibility with a highly engaged audience. Ideal for launches, discussions, and brand positioning.

8 slots remaining

Duration: 45 minutes Hands-on workshop sessions where visitors actively learn rigs, knots, and techniques from experienced anglers - using your products. This structured environment allows you to demonstrate correct application, highlight common mistakes, and clearly show the performance difference of premium components. A powerful way to educate, influence, and convert.

10 slots remaining

Duration: 30 minutes A relaxed, informal space where ambassadors, influencers, and brand personalities connect directly with visitors. Meeting the person behind the brand builds trust and familiarity, making visitors far more receptive to your products, recommendations, and demonstrations when they visit your stand. Ideal for driving footfall and strengthening brand loyalty.

11 slots remaining
Submission of this form constitutes an application for exhibition space. A legally binding agreement is formed once stand space is allocated and confirmed by the Organisers, in accordance with the Exhibitor Terms & Conditions. The Organisers reserve the right to accept or decline any application at their discretion.
Payment Preference

How would you like to pay once your booking is confirmed? You can change this later by speaking to our team.

Deposit deadlines. The 20% deposit option is available on bookings made on or before 28 February 2027. The 50% deposit option is available on bookings made on or before 31 March 2027. From 1 April 2027, all bookings are payable in full on receipt of invoice.

Key Deadlines

Every exhibitor works to the same dates. Booking later does not move them, so please plan ahead.

1 June 2027 Stand paid in full
Your Exhibitor Portal opens once your stand is paid in full.
1 July 2027 Compulsory documents
Public liability insurance, Health & Safety Declaration and Risk Assessments. Space Only and outdoor exhibitors also submit a Stand Plan and Method Statement (CDM 2015).
18 August 2027 Power orders close
Ordered through the Exhibitor Portal.
3 September 2027 Staff badge registration
Register your team through the Exhibitor Portal.

Your request will be reviewed by our team. We’ll confirm availability and get back to you shortly.

What Happens Next

Once your application is submitted, our team will review your requirements and availability. We'll then be in touch to:

  • Discuss suitable stand options
  • Walk you through the floorplan
  • Finalise your stand position

A 20% deposit secures your stand, at which point your booking is confirmed.

Your Exhibitor Portal

1

Paying in full? Your portal opens as soon as your payment clears.

2

On a payment plan? Your portal opens as soon as your balance is cleared. Full payment is due by 1st June 2027.

Portal access requires full payment. Stand allocation, badges, vehicle passes and extras are all managed here, so we'd encourage settling in good time ahead of the show.

Inside the portal you can:

  • Complete your exhibitor profile
  • Upload risk assessments and required documents
  • Order extras - power, PDQs, furniture and more
  • Manage your show presence
  • Order staff badges, lanyards and vehicle passes
  • Access your unique promo graphics pack, discount codes and tickets
Still need more info? Request the Exhibitor Pack