What's On at HOOKED! 2027

Big names. Big demos. Big weekend.

Brands that matter, the anglers you follow, and a weekend built for getting hands-on. Whether you’re here to learn, shop, or just soak it all in, this is the one you don’t want to miss.

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REEL TALK LIVE: STRAIGHT-UP FISHING CHAT

Big names. Big stories. Zero nonsense.

Reel Talk LIVE is where leading anglers, creators, and industry voices sit down for honest, no-nonsense conversations about the craft, the graft, and the moments that changed everything. Expect raw stories, expert tactics, behind-the-scenes insights, and the kind of straight-from-the-bank wisdom you only get from anglers who’ve lived it.

What to Expect

Timetable Release The full Reel Talk LIVE timetable drops in the coming months, including guest announcements, session times, and exclusive one-off moments worth planning your day around.

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ANGLING SKILLS ARENA: WATCH. LEARN. TRY.

Hands-on demos. Real techniques. Proper fishing know‑how.

The Angling Skills Arena is your all-day, get-stuck-in workshop zone, a place to learn new rigs, sharpen your knots, master fresh tactics, and pick up the kind of practical skills you only get from anglers who’ve done the miles. Whether you’re brand new, levelling up, or just fancy trying something different, this is where you roll your sleeves up and give it a go.

What to Expect

Timetable ReleaseThe full Angling Skills Arena timetable drops in the coming months, including brand sessions and exclusive one-off demos worth checking the schedule for.

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ON THE BANK: MEET & GREET

Big names. Big smiles. Proper legends.

On the Bank is your chance to meet the anglers you watch, the household names you trust, the brand ambassadors who live and breathe the sport, and the personalities who’ve shaped modern angling.

What to Expect

Schedule Release Meet the Anglers schedule will drop October – including appearance times and special guests will be announced – follow our socials to be the first to see who’s on the list.

SHOP THE SHOW

Browse. Try. Buy. Bag a bargain.

This is what you came for. Row after row of the UK's biggest tackle brands, independent retailers, and specialist suppliers - all under one roof, all ready to deal.

After the latest rods and reels? Restocking your bait essentials? Or hunting down that one bit of kit you’ve been eyeing up for months? Across the show floor is where your wish list meets your wallet. This is your chance to get hands-on with gear before you buy, talk directly to the people who designed it, and pick up show-exclusive deals and bundle offers you won’t find online or on the high street.

What to Expect

  • Top tackle brands showcasing their latest ranges across coarse, match, carp, sea, fly, and predator
  • Independent retailers and specialist suppliers with hard-to-find gear
  • Try-before-you-buy - get your hands on kit and talk to the people behind it
  • Brand reps and product designers on hand to answer every nerdy question you've got
  • New product launches and first-look previews ahead of the wider market

Why Shop at HOOKED!? Forget scrolling through listings and guessing from photos. Here you can feel the action of a rod, compare reels side by side, and get honest advice from people who actually fish - not just sell. It's the one weekend a year where the whole tackle trade comes to you.

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THE GOLDEN TICKET GRAB

What's under your scratch?

The Golden Ticket Grab is your shot at instant‑win rewards all weekend long. Pick up a Golden Ticket in the main foyer, scratch the panel, and see if you’ve hit a winner on the spot. Every winning ticket reveals a stand number – head straight there to claim your prize.

How It Works

Prize List We’re working with exhibitors and partners across every discipline to put together a prize pool worth getting excited about. A full list of participating brands and prizes will be announced – follow our socials to be the first to see what’s up for grabs.

New to fishing?

You don't need experience to have a brilliant weekend. These zones are built for first-timers, families, and anyone who wants to find out what all the fuss is about.

Club Showcase

A celebration of the clubs, volunteers, and communities that keep angling alive - from proud achievements and historic trophies to the people who make it all happen.

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Beginners Bay

Your first cast starts here. A dedicated cluster of stands from the organisations that help people get into fishing. Pick up catch logs, fish identification sheets, find a local club, and get proper advice from the people whose job it is to grow the sport. No experience needed, everyone welcome.

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Careers Hub

Thinking about a career in angling? From tackle design to fishery management, coaching to conservation - find out what's out there, meet employers, and discover the pathways that can turn your passion into a profession.

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More at the event...

Beyond the main show floor, there's plenty more to see, do, eat, and drink. Build these into your day.

FOOD COURT

Refuel, reset, and talk fishing. From quick eats to proper plates, it’s the social hub between sessions.

Bingley Arms

Your festival pub - cold drinks, warm atmosphere, and plenty of fishing chat. A proper place to take a breather, meet new faces, and swap stories.

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