HOOKED: 2027 Press Accreditation

The national fishing show the UK has been waiting for.

2.5 MILLION ANGLERS STRONG

ONE OF BRITAIN'S BIGGEST PARTICIPATION SPORTS

FIRST ALL-DISCIPLINE NATIONAL EVENT

BRITAIN'S ANGLING COMMUNITY, IN ONE PLACE

Angling is one of Britain’s biggest outdoor pastimes – a sport with deep cultural roots and a participation base spanning coarse, game, and sea disciplines.

HOOKED! exists to reflect that reality.

The show is designed to celebrate every part of modern angling:

HOOKED! is built around three things: participation, access, and community – not stand sales.

Grassroots clubs and first-time anglers

Women, juniors, and under-represented communities

Conservation, wellbeing, and education

Innovation, skills, and career pathways

The brands, fisheries, and people shaping the future of the sport

HOOKED! brings together themes that consistently resonate with public-interest and broadcast media:

What HOOKED! Covers

Participation & wellbeing

Angling as a tool for mental health, outdoor engagement, and community connection

Skills & careers

From coaching and fisheries management to marine technology and outdoor industries

Inclusion & accessibility

Showcasing youth programmes, disability-inclusive fishing, and urban access

Community at scale

A cross-section of modern Britain united by a shared outdoor pastime

Conservation & environment

Responsible angling, water quality, habitat protection, and education

HOOKED! 2027

offers people, stories, and impact - not just products on stands.

We polled UK anglers. Here's what they told us.

 Understanding why people engage with angling  and what they want from events helps shape coverage that reflects real participation, not assumptions.

What the Data Shows

say discovering new brands, ideas, and innovations is a key reason they attend fishing events
0%
are most engaged by talks, live demonstrations, and interactive features
0%
actively support growing junior and beginner participation in fishing
0%

Data collected from Hooked National consumer polls, 500+ UK anglers across all disciplines

2027 Event Snapshot (Projected)

2027 Event Snapshot

Figures shown are projections based on venue capacity and comparable national events.

Up to 16,000 attendees across two days

140+ brands, retailers, clubs, and organisations

Multiple live feature zones, workshops, and community hubs

Named anglers and grassroots voices across two days

Strong family and beginner focus, alongside core industry content

Press Accreditation

Who Can Apply for a Press Pass

Press accreditation for HOOKED! – The National Fishing Show 2027 is open to professionals and creators covering the cultural, environmental, social, and sporting impact of angling in the UK.

Editorial media

Journalists, editors, bloggers, and media photographers with active assignments

Content creators & influencers

With an active, relevant audience and a demonstrable interest in angling, conservation, or the outdoors

Broadcast & production teams

Radio, television, streaming, and digital video crews

Community, education, and conservation publications

Outlets focused on youth participation, inclusion, environmental protection, accessibility, and grassroots sport

PR & communications professionals

Working on behalf of an exhibitor (maximum two passes per agency per client)

Accreditation

Accreditation is granted at the discretion of the organisers and may be limited by capacity, access requirements, or operational considerations.

Press Accreditation

What a Press Pass Includes

We welcome applications from media and content professionals wishing to cover HOOKED! – The National Fishing Show 2027.

Filming & Photography

For Producers & Editors

For Producers & Editors: Story Angles Available

HOOKED! – The National Fishing Show 2027 offers a wide range of editorial and broadcast-ready story opportunities, spanning sport, wellbeing, environment, education, and community life across the UK.

Interviews & Access

Accredited media may request access to:

  • Guest anglers and speakers

  • Community and conservation organisations

  • Exhibitors and innovators

  • Event organisers and partners

Interview requests should be submitted in advance where possible.

Participation & Wellbeing

  • Angling as one of the UK’s largest participation sports
  • Fishing and its role in mental health, wellbeing, and social connection
  • The growth of fishing as a low-cost, accessible outdoor activity for all ages

Community & Grassroots Britain

High-profile angler appearances alongside grassroots voices

  • Local fishing clubs as social hubs

  • Intergenerational skills, traditions, and knowledge transfer

  • Volunteering, coaching, and community leadership

Human-Interest Stories

  • Personal journeys into fishing and outdoor life
  • Stories of recovery, resilience, and reconnection with nature
  • Grassroots heroes and unsung community leaders

Quotes are provided by delivery partners and programme leads involved in HOOKED! feature areas.
Final on-camera contributors may vary subject to availability and safeguarding requirements.

“The angling and fisheries sector offers a wide range of career pathways, from coaching and fisheries management to conservation, education, and marine technology. Events like HOOKED! help people see those opportunities clearly and understand how to access them.”

Careers & Skills in Angling Careers & Skills Programme Partner

“Introducing young people and first-time anglers to fishing isn’t just about the activity itself, it’s about connection to nature, learning responsibility, and building confidence in outdoor spaces.”

Junior & Beginner Participation Junior & beginner participation programme lead

“Participation in angling is built on access, confidence, and community support. Programmes that lower barriers and encourage people to try fishing for the first time play a crucial role in sustaining the sport long term.”

Participation & Community Engagement Angling participation programme partner

“Anglers are often the first to notice changes in water quality and habitats. Education and community-led action are essential to protecting fisheries and waterways for future generations.”

Conservation & Environmental Stewardship Conservation & education partner organisation

“Local clubs are the backbone of angling in the UK. They provide structure, mentorship, and a sense of belonging — particularly for people who might not otherwise have access to outdoor activities.”

Community & Grassroots Britain National angling community partner

Apply for Press Accreditation

Accreditation deadline: 1 September 2027

Early applications are encouraged due to limited capacity and access requirements.

(A separate application must be submitted for each individual.)