Fly fishing has a passionate, technical community and a tackle scene that rewards craft and detail. What it hasn’t had until now is a national all-discipline show where fly sits alongside coarse, match, sea, carp, and predator – giving fly brands and anglers access to the full breadth of UK angling.
That’s what HOOKED! National 2027 delivers.
What to expect
Fly fishing has its own dedicated space in the Main Hall. The brand areas are where you really feel the difference – pick up the rods, load up a reel, work through line weights, ask the technical questions, and compare products properly before you commit. The retail perimeter is where you stock up: flies, tippet, leaders, accessories, and show-only prices on the kit that disappears fastest from the vest.
The Angling Skills Arena will run fly tying workshops and technique sessions – whether you’re a beginner tying your first nymph or an experienced angler refining your dry fly presentation.
Reel Talk LIVE will feature fly-focused sessions with anglers and gear designers talking about the kit, the water, and the thinking behind their approach.
For brands and exhibitors
HOOKED! offers fly brands something genuinely different: access to thousands of anglers across every discipline who’ve never seriously considered picking up a fly rod.
Coarse anglers curious about stillwater trout. Sea anglers eyeing up saltwater fly. Carp lads who’ve started watching reels online and want to feel one in the hand. New customers, new conversations, and a national platform built around product education rather than discount-led retail.
Stand bookings are open now with a 10% early bird discount before October 2026.
Get in touch: hello@hookednationalfishingfestival.co.uk
